Interview with an expert. An interview with an expert in the field increases the trust and credibility of the brand (it can be an interview with doctors, lawyers, economists, analysts, etc.).
From the problem - to the solution. The scenario revolves around a demonstration of a consumer-significant problem, and then an advertised product is offered as a solution.
The emotional story. Advertising that engages the viewer on an emotional level has a greater involvement. Both positive (joy, happiness, inspiration) and negative (pain, fear, anxiety) emotions can be used to engage the viewer.
Image advertising. Demonstration of the brand in the most favorable light with the help of a powerful visual range and harmonious musical accompaniment.
Screensaver. Short clips for sponsorship shows on television.
Product demonstration in action. The script is based on situations of using the product to increase the desire to buy a product.
The musical. A video using specially prepared copyright songs, dances and music.
Documentary clip. A video that imitates amateur photography of unusual situations. Such videos often become viral.
Interviews with consumers. The opinion of real consumers of goods significantly increases confidence in the product.
"Before and after". Demonstration of the effect of using the product allows you to see the product in action. This type of advertising works great to increase demand.